how to make my online presence look more professional

How To Make Your Personal Brand Photos Really Stand Out

Creating a personal brand is all about setting yourself apart from the competition. Your personal brand is what makes you and your business unique — it’s what makes you a relatable, authentic, go-to professional instead of just blending in with everyone else in your field. 

While putting together your personal brand involves a lot of different parts — from how your website looks, to your logo, to the words you use to tell your story — your personal brand photos can really make or break your entire image. 

So how can you make sure your personal brand photos really pop?

Here are a few things to consider before getting in front of the camera.

1. Look your best


Put your best face forward for your personal brand photoshoot by having your hair and makeup styled by a professional.

Makeup never looks as vibrant behind the camera as it does in real life – a professional will know exactly how much makeup to put on to make you really shine. Plus, a professional will be able to make your vision come to life better than you can, whether you want a look that will make you look fun, young, sophisticated, or somewhere in between!

Our Signature and Iconic Sessions include professional hair and makeup styling so you can look and feel confident knowing you’re looking your absolute best for your photos.

2. Choose your wardrobe carefully


Wear something that makes you feel confident and that tells your audience about who you are.

We include unlimited outfit changes with our Signature and Iconic sessions and 3 with our Refresh and Headshot sessions.

It’s a great way to have different looks so your photos don’t look like they were all taken on the same day.

Depending on what session you choose with us, we include a visual brand strategy session, and we discuss every part of your photo shoot.

So, if you’re having trouble deciding on which outfits to bring to your shoot, I’ll help you choose the ones that will look great on camera.

3. Use props


Try using a few props to better tell the story of who you are and what you do.

•   If you run in person workshops, we’ll get you doing a presentation to an audience.

•  If you’re a VA, we’ll set up a workspace and have you working on your laptop.

•  If you’re a florist, we’ll take photos of you arranging some flowers.

•  If you’re a nutritionist, we’ll get photos of you cutting up vegetables at the kitchen bench.

The possibilities are endless so don’t be afraid to get a little creative with it!

Remember your personal brand should be an accurate reflection of how you want your audience to see you.


As long as you’re sharing your authentic self with the world, your intended audience will want to know more about you.

Your personal brand photoshoot is all about making sure you present the absolute best, and most confident version of yourself to the world.

So embrace those qualities that make you uniquely you!

If you would like information on our branding photo shoots click here.

Unsure what photos to take to start showing up in your business?  Get the guide for my top ten!